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Eric Morgan, the CEO and marketing strategist at Roux Advertising, delves into the importance of branding and strategy in the legal marketing world. With a focus on specialization rather than being a generalist, Eric shares insights on how data-driven approaches can help law firms grow and thrive in today's competitive market. Tune in to learn how Eric's visionary leadership and expertise have helped numerous law firms achieve significant growth and success.

Bryan Aghakhani, a partner at Borden Semmer specializing in personal injury trial cases, shares valuable insights on the importance of marketing and networking for lawyers in this episode. He emphasizes the significance of building relationships, utilizing communication skills, and maintaining a proactive approach to grow and maintain a successful legal practice. Bryan's practical advice for young lawyers and law students underscores the essential skills needed to excel in the legal profession.

Elizabeth Larrick, a former litigator turned focus group consultant, shares her journey of transitioning from practicing law to helping trial lawyers with focus groups, witness prep, and trial strategy. In this episode, Elizabeth discusses the evolution of her business, the importance of creativity in the legal field, and the value of utilizing virtual platforms for focus groups. Tune in to gain insights into the world of trial preparation and consulting with Elizabeth Larrick.