How to Excel in Sales as a Lawyer feat. Bryan Aghakhani

Bryan Aghakhani, a partner at Borden Semmer specializing in personal injury trial cases, shares valuable insights on the importance of marketing and networking for lawyers in this episode. He emphasizes the significance of building relationships, utilizing communication skills, and maintaining a proactive approach to grow and maintain a successful legal practice. Bryan's practical advice for young lawyers and law students underscores the essential skills needed to excel in the legal profession.

LISTEN TO LEARN

  • The importance of marketing and networking for lawyers, even if not looking for a new job or trying to leave a firm
  • The significance of communication, judgment, and writing skills for young lawyers or law students
  • The value of tracking metrics and setting goals to build confidence and trust in oneself

WE ALSO DISCUSS

  • Bryan's approach to marketing, including joining various marketing groups, attending meetings, and following up with contacts regularly
  • The role of sales in the legal profession and the importance of building trust and relationships with clients and colleagues
  • Advice for young lawyers on utilizing their law degree skills in various career paths and understanding the importance of knowing opponents in legal interactions

Want to start a podcast?

Save time and create faster with KD Creative. KD Creative offers done-for-you podcasting services by launching podcasts for small business owners and editing podcasts for existing podcasters. 

If you’re ready to get your content in the ears of your ideal customers, start working with KD Creative. Visit skiptheboringstuff.com to hire a podcast coach.

How to Excel in Sales as a Lawyer feat. Bryan Aghakhani

<iframe width="100%" height="180" frameborder="no" scrolling="no" seamless="" src="https://share.transistor.fm/e/308c8ce8"></iframe>

How to Excel in Sales as a Lawyer feat. Bryan AghakhaniHow to Excel in Sales as a Lawyer feat. Bryan Aghakhani

About This Episode

Bryan Aghakhani’s Background

Bryan is a partner at Borden Semmer, a personal injury trial attorney firm in California. Bryan's day-to-day responsibilities include client interface, marketing, trial work, mediation, and depositions. He actively engages in various marketing groups, such as provisors and TAN, to expand his network and generate business for the firm. Bryan's approach to marketing involves building relationships and focusing on providing value to others, showcasing his dedication to client satisfaction and business growth.

“A motto that we live by is no like, trust, refer. Because at the end of the day, you want to refer to get business, but you're only going to do that with people you like and you trust," shares Bryan Aghakhani on You Are A Lawyer.

Bryan stresses the importance of communication, judgment, and writing skills in the legal profession, advising young lawyers and law students to leverage these skills in various career paths. He encourages individuals to have a plan, execute it diligently, and demonstrate a hunger for success in their chosen field. Bryan's calm and measured demeanor, coupled with his strategic approach to networking and business development, sets him apart as a lawyer who values building genuine connections and understanding the needs of others. His advice to young attorneys to know their opponents and adapt their communication style accordingly reflects his nuanced understanding of negotiation and conflict resolution in the legal realm.

Why Law School

Bryan Aghakhani chose to attend law school to develop essential skills such as communication, judgment, and writing. Bryan emphasized the importance of utilizing these skills not only in the legal profession but also in various other career paths. He highlighted the value of law school in teaching individuals how to think critically and strategically, which can be applied in different fields. Bryan's approach to networking and marketing reflects his ability to leverage his legal education to build relationships and create opportunities for business development.

"Law school teaches you how to think," reflects Bryan Aghakhani on Episode 149 of You Are a Lawyer, indicating that the foundational skills acquired in law school can be instrumental in pursuing diverse career paths beyond traditional legal practice.

Bryan's experience in law school and his subsequent career as a trial attorney at a personal injury law firm showcases the versatility of a legal education. He emphasized the importance of having a plan, executing it, and demonstrating drive and determination in any chosen field. Bryan's advice to young lawyers and law students underscores the idea that success is not solely determined by aggressive tactics but by understanding and adapting to the individuals you interact with. His approach of balancing assertiveness with kindness and adaptability reflects a nuanced understanding of effective communication and negotiation strategies.

<iframe width="786" height="442" src="https://www.youtube.com/embed/agz8Z25NUCk" title="" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen></iframe>

What Can You Do with a Law Degree

A law degree can open up a multitude of career paths beyond traditional legal practice. Bryan shared the importance of utilizing the skills gained in law school, such as communication, judgment, and writing, in various professions. He highlighted that these skills are transferable and can be applied in fields like broadcasting, journalism, or screenwriting. Bryan's advice underscores the versatility of a law degree, encouraging individuals to leverage their legal education to excel in diverse roles.

“With that law degree, just figure out a plan, have a plan and then execute and use those skills," reflects Bryan Aghakhani on Episode 149 of You Are a Lawyer.

Bryan spoke of the significance of understanding and adapting to different communication styles when interacting with others, a skill crucial in various professions. He emphasized the importance of knowing one's opponent and tailoring communication strategies accordingly, whether it be through assertiveness or kindness. This adaptability in communication can lead to successful negotiations and settlements, showcasing the value of a law degree in navigating complex interactions. Bryan's advice serves as a reminder that the skills acquired through legal education can be applied in a wide range of career paths, emphasizing the importance of understanding and effectively engaging with others in professional settings.

Lawyer Side Hustles

Side hustles for lawyers can be a valuable way to diversify income streams and explore other interests outside of traditional legal practice. Bryan Aghakhani's emphasis on communication, judgment, and writing as essential skills for lawyers can be leveraged in various side businesses. Whether it's starting a legal consulting service, writing legal articles for publications, or offering legal workshops, lawyers can use their expertise to create successful side hustles.

“Use the skills that you learn in law school to figure out a plan, execute it, and use those skills in whatever your interest is in life,” shares Bryan Aghakhani in Episode 149 of You Are a Lawyer.

Having a side business as a lawyer not only provides additional income but also allows for personal and professional growth. By engaging in side hustles, lawyers can enhance their networking skills, build a personal brand, and gain valuable experience in different areas. Bryan's advice to young attorneys to understand their opponents and adapt their communication style can be directly applied to managing a side business. By knowing how to interact with clients, partners, and customers, lawyers can effectively navigate the challenges and opportunities that come with running a side hustle.

Join the FREE mailing list!

Get behind-the-scenes content from You Are A Lawyer. 

1) Visit www.youarealawyer.com

2) Add your email address to the Subscribe pop-up box OR

3) Enter your email address on the right side of the screen

4) Get emails from me (I won't fill your inbox with junk)!

Contact Bryan Aghakhani

Bryan Aghakhani is licensed to practice law in the State of California.

Learn more about Bryan: Bordin | Semmer

Interact with You Are A Lawyer

Kyla Denanyoh hosts the You Are A Lawyer podcast. 

Follow the podcast:

YouTube: youtube.com/@youarealawyer

Instagram: instagram.com/youarealawyer

Twitter:  twitter.com/YouAreA_Lawyer

Website: youarealawyer.com

<iframe width="560" height="315" src="https://www.youtube.com/embed/BfVWQehA4hk?si=6vdnrXCaxIky1dOb" title="YouTube video player" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" allowfullscreen></iframe>

Recent Episodes

How to Establish a Successful Solo Law Practice feat. Larry Williams II

Larry Williams II shares his journey from starting his own solo law practice straight out of law school to eventually working as a criminal defense attorney for the Harris County Public Defender's Office in Houston. Throughout the episode, Larry discusses the importance of mentorship, the value of networking, and the versatility of a law degree, encouraging young lawyers and law students to keep pushing forward and believe in their abilities to succeed in the legal field. Join us as Larry provides insights and advice for those navigating the early years of their legal careers.
Read and listen here

How To Promote Your Personal Brand at Work feat. Sara Williams

Sara Williams shares her story of self-discovery and growth in the legal industry, emphasizing the importance of breaking free from traditional norms to find fulfillment and happiness as a lawyer. From teaching at a law school to managing a firm and ultimately branding herself within it, Sara's story highlights the value of exploring different paths and embracing change to create a career that aligns with personal values and aspirations. Join us as Sara inspires law students and young lawyers to prioritize their happiness and forge their unique paths in the legal profession.
Read and listen here

How To Overcome Imposter Syndrome and Manage Stress feat. Lauren Klein

Lauren Klein shares her journey from big law to launching a coaching program for law students and new lawyers in this episode. She discusses the importance of mindset coaching, success coaching, and mindfulness in the legal profession, emphasizing the need for balance, health, and financial well-being. Lauren's insights highlight the versatility of a law degree and the endless possibilities available to young lawyers and law students.
Read and listen here

How To Navigate Career Changes and Find Fulfillment feat. Samantha Divine Jallah

Samantha Divine Jallah, an experienced in-house lawyer and life coach at Radical Bench, shares valuable insights on navigating career changes and finding fulfillment in the legal profession. Through her own journey of transitioning through different careers, Samantha emphasizes the importance of starting with oneself, utilizing one's skills and passions to create a fulfilling career path. Her advice resonates with young lawyers and law students, encouraging them to live intentionally and not stay stuck in unfulfilling roles.
Read and listen here

How To Mentor Young Professionals feat. Michael Alder

Michael Alder, a seasoned lawyer and mentor, shares his journey of personal growth and giving back in this episode. From navigating relationships to writing books on life skills for middle schoolers, his experiences during COVID-19 have shaped his perspective on mentorship and philanthropy. Join us as we delve into Michael’s unique approach to helping others and making a difference in the community.
Read and listen here

How To Delegate Tasks and Expand Your Podcasting Reach feat. Kyla Denanyoh

Kyla Denanyoh, host of the You Are a Lawyer podcast, shares three significant leaps she has made in her journey as a business owner, mom, and wife in this special bonus episode for Leap Year 2024. From becoming a boss managing a team of four to creatively launching five new podcasts, Kyla reflects on her personal growth, including navigating motherhood during a global pandemic and embracing the value of seeking help. Tune in to discover how Kyla's experiences can inspire and empower you on your own path.
Read and listen here

How to Improve Productivity in the Legal Field feat. Karl Seelbach

Karl Seelbach, lawyer and the founder of Skribe.ai, a legal tech company joins us for episode 129 of the You Are a Lawyer podcast. Karl explains how Skribe.ai offers attorneys a more efficient and cost-effective way to capture legal testimony, such as depositions, using AI and software solutions. The platform allows attorneys to easily access video synced to the transcript, create video clips, and receive a final proofread and certified transcript within three days. Karl discusses the benefits of this technology for trial lawyers and highlights its potential for transactional law as well. Tune in to learn more about the innovative use of AI in the legal field.
Read and listen here

How to Embrace Creativity as a Lawyer feat. Theresa Phillips

Theresa Phillips is a lawyer and artist who has found a passion for painting and creating vibrant, textured artwork. In this episode of the You Are A Lawyer podcast, Theresa shares her journey of self-discovery, from cutting her hair and embracing her artistic side to starting her own business and taking on commissioned pieces. She discusses the intersection of law and creativity, the importance of following your passions, and the power of manifesting your dreams.
Read and listen here

How Human Design Impacts Career Success feat. Sheila M. Wilkinson (Part II)

Sheila M. Wilkinson is a lawyer, social worker, consultant, and career transition coach. Sheila also talks about her mission to help lawyers make aligned decisions, set boundaries, and focus on what they truly want to do rather than what they think they should do. She believes in reconnecting the intellectual self with the emotional self and offers guidance to lawyers in this process.
Read and listen here

How To Avoid A Boring Legal Career feat. Sheila M. Wilkinson (Part I)

Sheila M. Wilkinson is a social worker, lawyer, career transition coach, and podcaster who spends half the year in Brussels, Belgium, and half the year in New Orleans, Louisiana. Her life is centered on taking risks, rejecting boring careers, and people-pleasing. In this episode, Sheila emphasizes the importance of connecting with people and offers recommendations for books that can help her clients on their personal and professional journeys. Sheila also talks about her mission to help lawyers make aligned decisions, set boundaries, and focus on what they truly want to do rather than what they think they should do. She believes in reconnecting the intellectual self with the emotional self and offers guidance to lawyers in this process. This episode is Part 1 of a two-part series with Sheila M. Wilkinson.
Read and listen here

How To Navigate Risks in Nursing and Law feat. Felicia Luck

Felicia Luck, a registered nurse and CEO of Stars and Stripes Legal Nurse Consulting, joins the podcast to discuss her unique business that serves lawyers and attorneys. With her extensive medical knowledge and experience, Felicia helps attorneys navigate complex medical records, provide expert opinions, and offer valuable insights in cases involving personal injury, medical malpractice, and more. She shares her journey of merging the worlds of nursing and law, her challenges, and the importance of work-life balance.
Read and listen here

How To Sell A Law Firm feat. Victoria Collier

Victoria Collier, a lawyer and founder of Quid Pro Quo, specializes in helping lawyers buy and sell law firms and coaching law firms on building value and becoming sellable in the future. In this conversation, Victoria shares her journey of selling her law firm, the importance of education and options in the legal industry, and the power of niching down and finding your expertise within a niche.
Read and listen here

©2023 You are a Lawyer LLC.
All rights reserved.